![]() On the topic of ads, you can pay to promote your TikTok video in hopes of getting more views, and ideally, more book sales. If you are just starting out, this is a great time for you to engage with this platform, grow your reach, and once you have a following, consider more formal advertising opportunities. BookTok is a part of TikTok, and follows much of the TikTok culture.Īdditionally, TikTok is known as one of the best ways to obtain reach, organically. Social media is a viable way to make more book sales, and TikTok is perhaps a greater opportunity than any other social media platform at present. BookTok is the current trend and one that aligns with the current trend social media has turned to: video. In the marketing world, if there is a method that skyrockets sales, it’s at least worth looking into. First, listen to why BookTok matters and how you can use it with purpose, without losing your alone time. ![]() If you are an introvert, going from typing in solitary silence behind your computer screen to a viral sensation sounds intimidating, don’t give up yet. If you are used to building your platform on Twitter with the hashtag #WritingCommunity, you may want to add the TikTok app and use the hashtag #BookTok. ![]() However, when the publishing industry noticed readers taking to TikTok to talk about their favorite reads, they also noticed those same books hitting bestseller status.ĭue to the influx of readers voicing their feedback via this free app, today, BookTok is a contributing factor to a successful book launch. The term author platform is not uncommon to writers, and building a launch team, writing a marketing plan, or hoping for great reviews is the everyday life of writers. Much of what contributes to successfully publishing a book comes down to how well you market. So open your TikTok account or download the app, grab your notebook, and let’s dive in! BookTok’s rise on TikTok On the other hand, if you’re a social media guru and want to continue learning everything you can, be prepared to take notes. If you are new to social media, don’t let yourself get overwhelmed with the content of this article. In this article, we share the ultimate BookTok guide to use for your book, career, and overall success. With attention spans shorter than ever, condensed videos dominating social media, and even Instagram focusing on reels rather than still images, to keep up with sales it’s crucial to keep up with BookTok. So, for the writer who wants to make a career out of writing, BookTok is an important topic to study. ![]() According to a recent post by the New York Times, BookTok “has gone from being a novelty to becoming an anchor in the publishing industry and a dominant driver of fiction sales.” For some writers, BookTok is an extremely important part of their books’ success. ![]()
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